第157章 食材标准化(1 / 2)
天姥吟传奇
王者近水
0 字
2021-11-01
有道是一招鲜,吃遍天,可这一招只有一时的哄动效应,人家要模仿是轻而易举的事,依样画葫芦在菜名前加词牌即可,要维持这一间店面,凭郑仕农一家对个人的帮助,厨艺上有鲍师傅父女把关,又是朝臣上朝的聚居点,他们是不差钱的主,只要个人的太子幼师身份在,太子登基后就是皇上,几十年内绝无问题的。
可是,个人的目的要把它做成千百年传承下去的品牌店,并由此开一条为办学筹资的新财路,必得出新招。
乐正云秀清楚,千年之后,中华饮食之精美,将享誉全球,但却极少有传承百年以上的老店。现代社会中,乐正云秀接触过的名气最大,传承较久的饮食品牌是肯德鸡与麦当劳,它们两家企业的成功诀窍是什么呢?首先是食材与加工方法的标准化,其次是卫生与礼仪的规范。这些经验与高科技无关,自个在幼儿园长期间及在皇宫里都曾推行过5s管理,现在只是这管理的延续。根据菜单,牵涉到的食材并不多,大宗的就面粉、黄豆、猪肉、鸡肉等七八种,另外是调料与制作过程的配方与火候。只要把这些都规范化,以文字的形式流传下来,应当有把餐饮做大并长久流传下去的可能。
这次从郑家庄进京的有**个人三户人家,另两户厨艺不能与鲍师傅相比,但油条、豆浆、烧饼的手艺还是不错的,乐正云秀计划叫鲍师傅再传他们做饼筒、麦饼与蛋炒饭等几种技艺,及油炸鸡腿,鸡胸肉,再给在京城中找两间店面做个饮食产品连锁店的试点。连锁店的消费定位是面向中等消费水平的社会群体。高端消费永远是少数,面向中产阶层才能拓展市场。可真正的要把从食材控制到制作过程规范化却非易事。规范化先得把一切文字化,老话说,君子远鲍丁,直白些的解释就是读书人除非万不得巳,不会去做厨师。都是不识字的白丁,怎规范?
能识字又靠得住的只有十来个跟着乐正云秀来汴京的弟子,可他们只有**岁,现跟着柴掌柜到处表演赚大钱,有如现代社会里的童星。戏子赚钱虽易但被人所看轻,得找柴掌柜聊一聊,让他们才尽其用,到各分店担任账房与仙居食铺厨艺传承人。
“厨艺传承人,这是一个什么样的身份?”柴掌柜听得一呆一呆的,从来没听人说过这名称呀。这是乐正云秀从现代名词中借用的,现代网络中,有一个极流行的名词叫非物质文化传承人,拥有这个名号的就相当于拥有老祖宗传下的手艺中数他最正宗。
柴掌柜京城的生意是乐正云秀带给他的,表演只是他现在生意的一小部分,既然乐正云秀提出,自然赞同。厨艺文字化的事总算有了眉目,两家分店顺利开张。
面对中产阶级,宣传手法与面向朝臣的自然有所不同,汴京城是他们生活多年的根,乐正云秀想了一想,每个来的顾客,无限续杯,提供大碗茶作饮料。
《大碗茶》
我爷爷小的时候
常在这里玩耍
高高的前门
仿佛挨着我的家
一蓬衰草
几声蛐蛐儿叫
伴随他度过了
那灰色的年华
吃一串冰糖葫芦就算过节
他一日那三餐
窝头咸菜就着一口大碗茶
来来来来来来
来来来来来来
世上的饮料有千百种
也许它最廉价
可谁知道谁知道
谁知道它醇厚的香味儿
饱含着泪花
可为什么为什么
为什么它醇厚的香味儿
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