第1797章 情况很糟糕(下)(1 / 2)

不过,刘天翼那边,还没有新的销售情况传来,赖胖子倒是先看到了康神医医药公司的促销广告!庆祝康神医风湿膏和胃病特效药的上市,凡是活动期间购买康神医减肥药、金创药精装版、风湿膏或者胃病特效药的顾客,均可以享受买一送一的活动!

也就是说,购买了以上四种药物的消费者,可以获得康神医金创药或者百痛消一瓶!而金创药和百痛消,也是买二送一!也就是说,买两瓶金创药或者两瓶百痛消,亦或者一瓶金创药一瓶百痛消,均可以的再得到金创药或者百痛消一瓶!

这样一来,赖胖子的销售手段完全变成了浮云,即使降价了,他们不过是买一送二,价格加起来不但比康神医医药公司贵一元,而且选择性也不灵活,牌子还没有康神医医药公司的老字号!

在这种情况之下,赖胖子可以说是真的无计可施了,现在的价格,虽说距离成本价还有一段距离,但是一个产品上市不能光算是成本,必须按照批发价减去成本价再减去渠道、宣传等费用,才是产品的最终利润。

而现在,买一送二,基本上已经无利可图了,你总不能让零售商的药店白白的销售吧?起码要留下一定的利润给人家,不然谁卖你的产品?

赖胖子其实早就料到了康神医那边会有这么一招,但是却无计可施,他低价抛售库存,也是没有办法的办法,手里的资金,也只够坚持到这个月给工人支付薪水,而新建设的生产线那边,也早就停工了。

相比赖胖子这边的艰难,康神医家却是全家欢庆,这么长时间了,在关神医的压迫之下,终于打了一个漂亮的翻身仗,一举将关神医的市场份额夺了回来!

金创药和百痛消虽然是消耗品,但是也不可能天天购买,一家一段时间之内也就购买一次两次的。但是,一家人中,总有人去购买康神医减肥药或者风湿膏,亦或者是金创药精装版和胃病特效药,而这些药物的赠品,就足够这家人使用了。

再加上康神医这边的强势促销,根本就没有多少人选择关神医医药公司的产品,看着堆积成山的库存,刘家也是一脸的愁容!渠道商的退款很多都是刘家垫付的,因为赖胖子实在没有钱了,资金都压在了建设生产线上面。

但是刘家再有钱,流动资金也是有限的,面对越来越多的退货,刘家一下子等于掏空了所有的家底,这让刘家内部,也起了一些内讧!

最先不乐意的,还是刘家的老二刘天厉。

“父亲,关神医医药公司破产已经是迟早的事情了,我们为什么还要往里面搭钱?这些钱,是有去无回啊!”眼看着刘家的家底都搭进去了,作为刘家负责生意的刘天厉自然是开声反对了。

“天厉,这才算什么?”刘振虎却是摇了摇头道“你没有参加世家大会,你并不知道林逸对于我们刘家来说有多重要,只要林逸回来,一切的问题都不是问题,你赔进去的钱,迟早会赚回来!”

“那要是林逸不回来呢?现在连赖胖子都说联系不上林逸了,谁知道他跑到哪里去了?”刘天厉道“父亲,那林逸虽然是者,虽然厉害,但是我们刘家并没有者,只是以经商为主,要是因此破产了,那以后……”

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