66.女婿好才是真的好(2 / 2)

宋致远再次原地凌乱,不确定该不该把多半杯咖啡一口闷。

楚子枫昨晚的提醒,让他心中多了几分不安,预感今日的楚氏集团是是非之地,离得越远越好,于是说道——

“我今天计划去市里的几个大型游乐场实地考察,爸您同意吗?”

“当然同意!”楚明洲完全不清楚风暴将近,无条件同意女婿的日程安排——

“考察是正常的流程,不用特别向我请示,你千万不要见外,就按照自己的工作习惯和节奏,放开手脚、大干一场!”

其实,美食杂志的采访时间是下午3点,不过楚子枫和姐姐楚子琳已经“串通逃班”,有意神隐一整天,假如胡倩倩真在公司闹事,她们都有理由名正言顺地不管不顾。

楚家姐妹约在“zhen”品牌门店见面,买买买外加搞副业生意,悠哉悠哉不亦乐乎。

楚子枫先前的计划大获成功,借助宣布婚讯的热度,顺利实现了推广“zhen”品牌的商业目标。

品牌首席设计师叶蓁蓁忙碌并快乐着,兴高采烈地把一厚摞销售报表和订货单搬到了好友的面前——

“子枫,这两天的生意好的不得了,成衣线上和线下的销售量全部大增,高级定制系列的订单也越来越多,工作室那边人手紧缺,必须得尽快招聘一批设计师,不然根本完不成订单!”

火出圈只是第一步,接下来的商业规划至关重要,品牌知名度迅速提升,楚子枫确实激动不已,但快速翻看文件过后,商业经验更为丰富的楚子枫提出了相反的意见——

“‘zhen’的定位是高端品质女装,无论是设计还是质感,都对标国际一线品牌,对设计师的要求非常高,招聘新人不是不可以,但短时间内很难找到能力完全符合要求的人才,假如为了完成订单而降低用人标准,服装品质必然会大幅度下降,靠宣传和炒作的热度赚一波快钱没问题,可是完全不利于品牌未来的发展。”

楚子琳也认同妹妹的观点:“不遗余力扩大销量,是中低端产品的营销策略,但对于高级品牌来说,经营理念中非常核心的两个概念是‘特殊性’和‘稀缺性’,因为越是高端的客户,越追求品质和款式独一无二。

如果现阶段品牌迎合热度盲目扩张,很可能造成一种结果,那就是客人对服装品质的满意度降低,而且穿‘zhen’品牌服饰出席活动或参加宴会的时候,会发现半个会场都是类似的同款,在这种情况之下高端客户会不断流失,品牌价值必然将迅速下降。”

楚子枫头脑中的构想进一步成熟:“在高端品牌发展的初期阶段,金字塔顶端客户的认可至关重要,现阶段‘zhen’品牌要做的,是进一步打磨品质并且进行设计创新,尤其是高级定制系列,要根据工作室的能力严格控制订单数量,我们品牌的衣服,要么不亮相,亮相必惊艳全场!

有钱就能轻轻松松买到的,只是暴发户级别的奢侈品,有钱都抓心挠肝买不到的,才是王者段位的贵族奢侈品,我们品牌必须稳稳占据品牌金字塔的最高端,未来向中端层次扩展十分容易,但如果初期定位只是普通品牌,将来要想往高走难于登天。”

“你们讲的确实有道理,我只懂服装设计,在品牌运营方面一窍不通”,叶蓁蓁认可二人的观点,作为品牌总设计师,她对品质一直都有极高的要求,只是一时被激增的订单冲昏了头脑,此刻的她完全恢复了理智——

“那我们现在该怎么办,要停止接新订单吗?”

“立刻停止接订单,务必要向定制高端礼服的客人强调,我们‘zhen’品牌的定制系列是按季度限量发售,想穿必须得等着!”楚子枫倒也没有一杆子打沉一船人,还明智地预留了灵活机动的空间——

“不过呢,如果对方是一线明星或者富豪圈名流,我们适当地可以网开一面,毕竟这些人对于扩大我们品牌知名度有着至关重要的作用!”

<--di--!>
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