第三十一章 宣传(1 / 2)

        陶红,真的是很厉害的人!

        沈梦溪很少佩服人,但是陶红,真的不得不佩服,你看看她的履历,就觉得这人开挂了。

        97年,就拿了金鸡奖最佳女主角、华表奖最佳女主角,隔年又把金鹰、飞天揽下……

        不说什么85后小花了,四旦双冰能跟她一战的有谁?

        连秦海路都说过:陶红要不演,一演就拿奖。

        就这么牛!

        这么说吧,她没混过港圈,跟那帮所谓的大导演没有交集,但是国内的六大影视奖,她拿了5个,貌似只有白玉兰没有,她的资源一直都不算特别好的,能拿这么多奖,足矣证明演技高超!

        而且从不吝啬对后辈的鼓励。

        就很难挑她的缺点,德艺双馨……

        但她真的常常给别人做嫁衣,就你说《李米的猜想》,陶红推荐给曹保平……

        她难道演的比不上周讯?

        问题就在周讯有号召力,周迅加盟,这个项目才能成立——怎么着也要一两千万才能拍出来!

        所以,安心做一个好演员,你真的会失去很多好机会……

        否则《潘金莲》怎么会花落范饼饼?

        ……

        很多人疑惑,动不动吹一部电影宣传费用花了几千万,你都花在哪了?

        是这样的,电影宣发与日常的产品推广无异,钱都铺在渠道上了。

        如何让大多数人知道一部电影?

        惯用的推广渠道包括传统媒体、新媒体、各类平台、落地活动。

        说白了,一切附着流量的载体,电影宣传都不会错过!流量=价值,那么,钱花哪可想而知。

        前期则是物料投放:普通宣传稿、影评人特稿、剧照、先导海报、终极海报、先导预告片、终极预告片、制作特辑、病毒视频等……

        都要花钱推广的!

        没钱,谁给你推广?

        《与神同行》宣传期持续两个月,从前期到上映,还有后期专业推广……

        这是梦溪集团今年的S级项目,不容有失的!

        所以,沈梦溪也加入了宣传阵营——他现在是微博粉丝数量排名第八的大V,没花钱买粉,所以,比不上一些明星……

        但也是顶级流量之一!

        随便发一段话,都有好几万讨论量。

        今天来录《开讲啦》——央视的综艺!

        有收视率底盘的。

        应该是沈梦溪拿了奥斯卡之后,第一次上电视——《土豆耍大牌》只在土豆视频播出。

        他也是《开讲啦》的首期嘉宾。

        节目形式就是沈梦溪先发表一番演讲,然后回答现场‘青年代表’的提问,主持人撒钡宁负责插科打诨……

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