第三十一章 宣传(2 / 2)

        ……

        沈梦溪聊了电影工业化,说了梦溪五年计划,会打造《鬼吹灯》、《流浪地球》……

        聊了明星制度、IP制度。

        明星制度、IP制度,最大的坏处,明星、IP的影响力大于影片质量,那么预算就优先请明星或者优先用在IP本身;

        粉丝和类型片观众认可能作为低保票房,那就优先请粉丝号召力和类型片标志性强的明星。

        对于投资方来说,投电影是一个风险投资,必然会寻找最稳妥的方式来做风控——优先把握住最能把握的基本盘,然后以此为依据进行预算的安排。

        明星的直接带动力的优先级大于影片质量的投入也就是顺理成章的事情了……

        这样做最终损害的是整个行业!

        最终得出结论:“电影工业化决定了一个国家电影的上限,就像基础科学一样,艺术表达需要手段去实现,但如果没有视听层面上的强烈吸引,凭什么要到电影院看?”

        顿了顿,沈梦溪接着道:“随着移动互联网的便捷,流媒体播放会颠覆了观众的收看习惯……不过,未来的事,谁说的准呢?我之前还觉得中国GDP超过日苯很扯淡,网上也有很多反对声,这才过去两年,网上很少有人拿日苯经济对比中国了!”

        他本来还想怼一波电视台、电影院……

        突然意识到这是在录电视综艺,赶紧闭嘴……

        “好,谢谢沈梦溪先生的演讲!”

        撒钡宁接过话题:“这应该是您拿了奥斯卡之后,第一次出现在综艺节目里吧?”

        “对……我是幕后人员,抛头露面这种事将给演员就行了。”

        “听说您拿了奥斯卡之后,一个人跑去休假了半个月?”

        “……对,那时候好多媒体想采访我,公司也有一堆人找我,我就觉得好烦,干脆抛下一切去了趟欧洲,本来定的是法国、德国游览一下……巴黎地铁的尿骚味太浓了,逼得我直接改道去了东欧几个国家……”

        “啊?”

        “我问过当地人,他们说巴黎本身就缺公共厕所,而且欧洲的公共厕所基本都收费,而且收费不低,很多地铁站是二十四小时开门的,所以流浪汉就在里面解决生理问题……就真的很臭,我没有侮辱法国的意思,是真的!”

        法国还用得着侮辱?

        随便找个段子:现在售卖二战时,法军所用步枪——跟新的一般!因为从未被用过,只被扔在地上过一次;

        在法国打lol,队伍发起投降后只有我点了否。玩家们都夸我‘法兰西脊梁’!

        “马奇诺”在德语中是什么意思?——欢迎欢迎,热烈欢迎。

        停!

        “这一段旅行有什么收获吗?”

        沈梦溪考虑了一下,然后回答:“还行,前三天,没人烦我,我挺自由的,后来,一个电话接一个电话,我发现我还是热爱工作,就回来了……”

        撒钡宁愣了一下,他本来想听到的是‘人与自然’、‘人与宇宙’之类的回答,但他反应机智,很快问了另一个问题:“拿了奥斯卡,感觉咋样?”

        “感觉就那样,”没等撒钡宁接着问,他补充:“小金人到手之后,我就把它锁起来了,我从拿到奥斯卡到现在,没有碰过它!”

        “奥斯卡有什么用?我对奥斯卡没有兴趣。”

        “我最近慢慢了解了很多观众,就是电影这种东西,没有大家想象的那么重要,对很多人来说,看电影只是打发时间的一项活动!”

        撒钡宁还没经历过马芸的磨练,《开讲啦》第一期就碰到了沈梦溪……

        他有点招架不住,强忍着没有笑出来,赶紧进入下一个环节:青年代表问答时间。

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